Saturday, November 26, 2011

My Next Million

I want to share some insight with you that might make you millions of dollars in the Korean market. No, this isn't a hacker. Yes, it's really me. Because fall is soon coming to a close I thought it would be important to put the bug in your ear now. Maybe you can start working on the patent now and introduce your product in fall 2012 - I'd like a small portion of the profits. I am the ideasman here...

So, it took me awhile to realize what Korea was missing, but I found it. It all started in a Kindergarten class where we learned about Autumn. As we were going through vocabulary words I introduced the word 'rake.' I thought this would be easy - one syllable, known phonetic sounds, and a common image in my fall memories. However, my kindies never quite grasped this small vocabulary word during our lesson. I was a bit perplexed as they would usually shout words like this at the top of their lungs and jump up and down - "Rake! Rake! Rake!" I opted to take it as a fluke and continue to work on the scarecrow crafts...

But then, a few days later I was waiting for my co-teacher at one of the school's window sills and noticed something a bit off in the fall scene of bright yellow ginko trees and deep red bushes. My school principal was tidying up his front yard next to the school and using a broom to get the leaves out of the street gutter. He constantly fought with wet leaves and it looked rather ineffective as leaves tossed this way and that. I wondered, 'Why isn't he just using a rake? Wouldn't it be easier?"

My final realization occured in Seoul when I saw city workers sweeping through the grass on a boulevard. They would brush the leaves onto a large bulky blanket that would then be folded up and dumped into a bin. The blanket was clumsy and the sweeping looked (again!) exceedingly difficult with the moisture on the ground.

I know what this country needs...Rakes! 



You could start with the metal headed rake in 2012 if you get your ducks in a row - patent, production, shipping, marketing, and maybe a Korean reality show spin off. Let that first model simmer a bit in the economy, then bust out the fancy plastic alternative in 2014. For a show stopper, you can hook the country on the ergonomic design and comfort models in 2017. You'll make a killing...just remember who told you about this exciting venture.

 

Your Welcome,
-Bets

PS - Happy belated Thanksgiving to all US family and friends!

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